Our 'Primal River Tee' kicks off our new merchandise collection 'Anadromous Apes' which furthers our 10% mission. Wild Rise Outfitters is serious about protecting our waterways and our new collection is geared towards our wild-primal ancestry. 10% of all profits from our 'Anadromous Apes' collection goes directly to non-profits that protect our local waters and helps preserve natures foremost primal ecosystems.